AT&T Interactive and Citysearch Announce Distribution Agreement
Leading Local Search Websites Team to Engage Consumers, Extend Advertiser Value
AT&T Interactive and Citysearch, an operating business of IAC (Nasdaq: IACI), today announced a distribution agreement that integrates Citysearch user reviews, editorial content and business profiles into YELLOWPAGES.COM (YP.COM). The additional content on YP.COM offers consumers access to even more comprehensive information when searching locally. YP.COM advertisers benefit from increased consumer engagement, while Citysearch advertisers have another opportunity for online placements on a top 30 website1.
“It’s critical to innovate and continuously find new ways to connect consumers who rely on YELLOWPAGES.COM with local information they can trust– whether it’s in their hometown or across the country,” said David Krantz, president and CEO of AT&T Interactive. “Additional content from Citysearch complements what YELLOWPAGES.COM is doing to meet the needs of consumers searching locally, while supporting local discovery and connection with our valued advertisers.”
“With its tremendous local reach, YELLOWPAGES.COM gives us the ability to offer Citysearch customers another distribution channel reaching millions of consumers nationwide,” said Jay Herratti, CEO, Citysearch. “In turn, Citysearch’s content will help YELLOWPAGES.COM users make informed decisions about where to spend their time and money.”
AT&T Interactive and Citysearch will each continue to sell their respective advertising products directly.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T - including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 19 Web property in the US, reaching more than 35 million monthly unique visitors (comScore March 2009 Top Properties Ranking report).
1 comScore, top URLs report, March 2009
*The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
AT&T Interactive and Citysearch, an operating business of IAC (Nasdaq: IACI), today announced a distribution agreement that integrates Citysearch user reviews, editorial content and business profiles into YELLOWPAGES.COM (YP.COM). The additional content on YP.COM offers consumers access to even more comprehensive information when searching locally. YP.COM advertisers benefit from increased consumer engagement, while Citysearch advertisers have another opportunity for online placements on a top 30 website1.
“It’s critical to innovate and continuously find new ways to connect consumers who rely on YELLOWPAGES.COM with local information they can trust– whether it’s in their hometown or across the country,” said David Krantz, president and CEO of AT&T Interactive. “Additional content from Citysearch complements what YELLOWPAGES.COM is doing to meet the needs of consumers searching locally, while supporting local discovery and connection with our valued advertisers.”
“With its tremendous local reach, YELLOWPAGES.COM gives us the ability to offer Citysearch customers another distribution channel reaching millions of consumers nationwide,” said Jay Herratti, CEO, Citysearch. “In turn, Citysearch’s content will help YELLOWPAGES.COM users make informed decisions about where to spend their time and money.”
AT&T Interactive and Citysearch will each continue to sell their respective advertising products directly.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers all online and mobile advertising products for AT&T - including its flagship property www.yellowpages.com. The AT&T Interactive Network* is ranked the number 19 Web property in the US, reaching more than 35 million monthly unique visitors (comScore March 2009 Top Properties Ranking report).
1 comScore, top URLs report, March 2009
*The unique visitor number for the AT&T Interactive Network includes unduplicated visitors for the following sites: YELLOWPAGES.COM, ATT.net, Addresses.com, AnyWho, 411.com, Areaguides.net.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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