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First IDOU mobile phone from Sony Ericsson announced for Autumn

Touchscreen Mobile Phone with 12-megapixel camera and many multimedia features

With the new mobile concept IDOU Sony Ericsson at the Mobile World Congress in Barcelona stir. Now there is concrete data to the publication date of the first phones of IDOU series. According to Sony Ericsson is the first mobile IDOU from October or November of this year available. As previously reported, the device has a 12.1-megapixel camera with face detection and Xenon flash, GPS navigation and geotagging services and a 3.5-inch touch screen feature. Furthermore, the handset also IDOU UMTS and HSPA support. Sony Ericsson wants in the mobile phone models in the series IDOU camera, music player and messaging capabilities and the ability to install additional applications.

After the end for UIQ IDOU is likely to be the new Symbian ^ 2 as the OS. This is according to plans by Nokia last year launched Symbian Foundation on Symbian S60 5th Edition based and to be completed in mid-2009. It replaces the existing division of the Symbian user interface in Nokia Series, UIQ and MOAP and is scheduled as an open-source software to be published. This is especially the software development easier, since programmers for future adaptation to the three different Symbian platforms deleted. However, the mobile phone manufacturer nor modifications of the new Symbian OS for their devices.
New strategy for Sony Ericsson

For Sony Ericsson IDOU is the first step towards a new model strategy called "Entertainment Unlimited. "IDOU is the project name for the first cell phone." Unlimited Entertainment 'is the focus of this project and the promise that lies behind IDOU. This is not only on imaging and music features, but offers much more, such as gaming, social Network opportunities or the big video area, "said the German Sony Ericsson product manager Steffen Grosch.

A somewhat late departure from the previous Stragies the differentiation of Walkman and Cybershot models. The objection that but now every mobile phone photography and music can play, can the manufacturer do not apply. "Here are bundled features, which there is currently only on the Cybershot and Walkman phones," says Sony Ericsson spokeswoman Susanne Burgdorf. These are, for example, special Walkman features for better audio quality or the sort of songs according to moods, which is now next to the photo features to be found. Whether this is a crucial sales argument may be, is still out.

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