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Ericsson delivers advanced interactive TV services to Sweden's Com Hem

Ericsson (NASDAQ:ERIC) is enabling Sweden's largest cable television operator, Com Hem, to deliver new advanced entertainment services to its consumers via an interactive TV platform. The new on-demand services will mean viewers can catch up on their favorite TV programs anytime.

The on-demand TV platform supports a wide range of advanced services, such as video-on-demand, catch-up and start-over TV programs and music on-demand, and also includes a flexible interactive portal for Com Hem's new Landlord-Tenant service. The rollout of the new services has started, with around 500,000 subscribers reached by December 2009.

Martin Kull, Chief Technology Officer, Com Hem, says: "With the solution from Ericsson, we can provide comprehensive on-demand digital services to our customers and offer viewers a wealth of interactive and personalized TV. Ericsson has brought together and integrated multiple vendors' solutions, from content ingest to set-top box,and created an end-to-end system based on a hybrid digital video broadcasting and IP approach."

Jan Wäreby, Senior Vice President and Head of Business Unit Multimedia, Ericsson, says: "This project demonstrates our ability to partner with operators and deliver valuable TV solutions. We have the best-in-class technologies, integration expertise and resources to help operators deploy complex systems that enable new services and increased revenues."

As prime integrator, Ericsson is designing, integrating and delivering the TV platform, which includes hardware and software solutions from Tandberg Television, part of the Ericsson group. The platform includes the OpenStream Digital Services Platform, Xport Producer and EQ8096, as well as products from a number of third-party vendors.

Notes to editors:
Ericsson's multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Backgrounder: Ericsson individualizes the TV-experience
www.ericsson.com/ericsson/
press/facts_figures/doc/individual_tv_experience.pdf

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