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SAMSUNG LAUNCHES M5650 WITH ENHANCED MUSIC FEATURES

Aiming to continue the success of the Corby, the Samsung M5650 targets the youth generation with its one touch music key.

SEOUL, Korea – Samsung Electronics Co. Ltd, a leading mobile phone provider, today unveiled the Samsung M5650, a music-focused addition to its popular lineup of full touch screen handsets for young mobile users.

Following on the launch of the Corby(S3650), the Samsung M5650 further strengthens Samsung’s offering for digitally savvy young users who seek colorful and bold designs, easy connectivity and great functionality.

Tailored for music lovers, the Samsung M5650 is equipped with a one-touch key for listening to your favorite tunes on top of all the diverse features of the Corby, which swept the global market with sales of 3.5 million units within two months of its launch in September.

The Samsung M5650’s bold design emphasizes the same contoured exterior as seen in the Corby, adding curved edges on its reverse side to maximizing its smooth and sophisticated feel.

In addition, the Samsung M5650 offers enhanced social networking features for those who are actively digitally connected through means such as e-mail, instant messaging and blogs. Additionally, the Samsung M5650 allows quick access to MySpace, Facebook and Twitter, and the ability to easily upload photos and videos.

Offering 3G connectivity, the Samsung M5650 comes with a full range of features such as WiFi, a 3-megapixel camera, FM radio, MP3 player, USB 2.0, Bluetooth, One Finger Zoom and a Cartoon UI.

“We are always looking for ways to satisfy the next generation of mobile phone users,” said Younghee Lee, Vice President of Marketing for the Mobile Communications Division of Samsung Electronics. “The Samsung M5650 builds on the appeal of our popular Corby with exciting new music functions and speedy 3G connectivity, expanding our product lineup of hip and trendy mobile phones for young consumers.”

Samsung M5650 is currently available in Portugal and soon expand to other Europe markets, Southeast Asia, the Middle East, Africa, India and China. The battery cover is available in blue or black.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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