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Samsung unveiled a platform for smartphones bada

Samsung Electronics Company has introduced a new platform for smartphones Samsung bada. In addition to the platform, Samsung demonstrated the tools for developers SDK (Software Development Kit) and explained the benefits of the platform.

As the company plans, Samsung bada become the main driving force for translating the concept of Samsung - «smartphone for everyone." In its framework, bada provides ample opportunity for users and for developers that includes a support program for developers and online store application, convenient for both developers and users.

Samsung bada, which in Korean means "ocean", has the following features:
• User Interface. Bada uses an interface based on the well-known and popular interface TouchWiz, which provides a simple, intuitive way to control the functions smartphones. To improve the personalization and interactivity in the new interface features are used provides flash control, web control, motion sensing, fine-tuned vibration control and face detection. It also supports sensor applications with reference to the content. Due to this, developers can create various applications that use the accelerometer, the sensor height, movement, activity, etc. to create next-generation applications.
• Focus on services. Samsung bada supports a number of service-oriented functions, such as work in social networks, synchronization of devices, content management, services on the basis of geo-referencing, etc. They are supported by back-end bada servers. These features allow developers to create and deploy new services without great effort and cost.
• Openness and configurability. Samsung bada allows developers to access all the benefits of mobile devices to create different services. Applications can use the functionality of the device for calls, sending SMS-messages, access to the database of contacts, etc. Also, the application can transmit a user profile, the range of his contacts, schedules and any other information from the user's permission. The flexibility of the new platform makes it possible to use it on a large number of devices that can not be the case with other platforms.
During the presentation of the new platform has also been announced contest developers Samsung bada Developer Challenge with a prize fund of 2.7 million dollars. In addition, Samsung introduced the schedule Developer Days, which will be held worldwide in 2010, and will allow developers to get acquainted with the new platform.

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