Orange reveals Cheryl Cole is queen of the mobile
When it comes to searching for news, celebrity gossip, music and video on our mobile phones, one name dominates the Orange charts – Cheryl Cole.
X-Factor gossip, a new album, and strife with Ashley has rocketed the Girls Aloud star into the public consciousness, and onto our mobile phones.
According to the latest research from the Orange Digital Media Index (ODMI), Cheryl Cole is the UK’s most searched for celebrity* by customers, raking in 40% more mobile searches than her nearest rival, Miley Cyrus or Twilight star Robert Pattinson.
Furthermore, hundreds of thousands of Cheryl Cole full tracks are being downloaded each month from the Orange Music Store. “Fight For This Love” tops the music download chart, pipping Grammy-winners Lady Gaga and The Black Eyed Peas to the no.1 spot**.
Finally, Cheryl Cole’s “Fight For This Love” video also tops the video download chart, beating the trailer for blockbuster “Twilight: New Moon” and the “X Factor Final” into second and third place respectively***.
Paul Jevons, Director of Products, Portals and Services for Orange, said: “Mobile searches are a real barometer of fame and reflect the public’s fascination with celebrities when on the move. With Britain’s Got Talent on the horizon, the nation’s other sweetheart - Amanda Holden – could well challenge Cheryl for the number one spot.”
The latest ODMI findings reveal celebrity searches have increased by 800% since the previous report, with the biggest upsurge in any search term including “music”, “entertainment” and “social networking”.
The full Orange Digital Media Index will be available early next month from orange.co.uk/newsroom.
X-Factor gossip, a new album, and strife with Ashley has rocketed the Girls Aloud star into the public consciousness, and onto our mobile phones.
According to the latest research from the Orange Digital Media Index (ODMI), Cheryl Cole is the UK’s most searched for celebrity* by customers, raking in 40% more mobile searches than her nearest rival, Miley Cyrus or Twilight star Robert Pattinson.
Furthermore, hundreds of thousands of Cheryl Cole full tracks are being downloaded each month from the Orange Music Store. “Fight For This Love” tops the music download chart, pipping Grammy-winners Lady Gaga and The Black Eyed Peas to the no.1 spot**.
Finally, Cheryl Cole’s “Fight For This Love” video also tops the video download chart, beating the trailer for blockbuster “Twilight: New Moon” and the “X Factor Final” into second and third place respectively***.
Paul Jevons, Director of Products, Portals and Services for Orange, said: “Mobile searches are a real barometer of fame and reflect the public’s fascination with celebrities when on the move. With Britain’s Got Talent on the horizon, the nation’s other sweetheart - Amanda Holden – could well challenge Cheryl for the number one spot.”
The latest ODMI findings reveal celebrity searches have increased by 800% since the previous report, with the biggest upsurge in any search term including “music”, “entertainment” and “social networking”.
The full Orange Digital Media Index will be available early next month from orange.co.uk/newsroom.
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