“By [vympelKom]” and Out Of there Of media start mobile advertisement in Russia
Joint stock company “[VympelKom]” (brand “Of [bilayn]”) and company Of out Of there Of media declared about the official starting of scale project on the mobile advertisement on the Russian market. Service on sales, development of business and to operating support will be given by the local representation of the company Of out Of there Of media in Russia with the office, located in Moscow.
The key element of new project became program “learn first”, that foresees the assignment of advertising information through the mobile channels to subscribers after obtaining from them of official permission.
“Learn first” - this is new the advertising proposal, which is accessible to the subscribers of the mobile connection “Of [bilayn]”, who arranged subscription to the service and who expressed the desire to obtain information. For the participation in the program to subscribers it is necessary to answer questions of form about the demographic position and the style of life, which will make it possible subsequently to select the information, which corresponds to interests and preferences of clients.
The subscribers of service “learn first” they can first learn the news of the leading world brands, obtain communications about the discovery of new stores and the appearance of interesting precisely by it goods and services, and also about the actions, the sales, the reductions and the much by friend. Information will come to the telephone in the form OF SMS or MMS, and also along the channels of the mobile Internet. For each entering news bulletin within the framework of service “learn by the first” “[Bilayn]” it will supplement the personal account of subscriber to 20 kopecks (in accordance with the rules of the assignment of service).
“Learn first”, from the words of companies, it gives advantages both the sponsors and end users. Sponsors can add into their [media]-[miks] new to bonus channel with the great possibilities on [targetingu], involvement of audience, increase in the recognizability Brenda and with the direct access to the user. In turn, subscribers can always be up to date in the last novelties, trends and events. The possibility to supplement its balance because of the participation in the program is additional plus for the clients.
At current moment on the order of 225 000 subscribers “Of [bilayn]” they became the subscribers of service and they expressed the desire to obtain advertising communications.
Up to the moment of the start of project are already signed the agreements with a number of known brands about conducting of the [targetirovannykh] advertizing campaigns among the subscribers of service “learn first”. In the number of first bonus partners such companies as Van's Perfetti Melle (with the accent on the brands Of chupa-Chups, Smint and Sula) and BANK [URALSIB].
The key element of new project became program “learn first”, that foresees the assignment of advertising information through the mobile channels to subscribers after obtaining from them of official permission.
“Learn first” - this is new the advertising proposal, which is accessible to the subscribers of the mobile connection “Of [bilayn]”, who arranged subscription to the service and who expressed the desire to obtain information. For the participation in the program to subscribers it is necessary to answer questions of form about the demographic position and the style of life, which will make it possible subsequently to select the information, which corresponds to interests and preferences of clients.
The subscribers of service “learn first” they can first learn the news of the leading world brands, obtain communications about the discovery of new stores and the appearance of interesting precisely by it goods and services, and also about the actions, the sales, the reductions and the much by friend. Information will come to the telephone in the form OF SMS or MMS, and also along the channels of the mobile Internet. For each entering news bulletin within the framework of service “learn by the first” “[Bilayn]” it will supplement the personal account of subscriber to 20 kopecks (in accordance with the rules of the assignment of service).
“Learn first”, from the words of companies, it gives advantages both the sponsors and end users. Sponsors can add into their [media]-[miks] new to bonus channel with the great possibilities on [targetingu], involvement of audience, increase in the recognizability Brenda and with the direct access to the user. In turn, subscribers can always be up to date in the last novelties, trends and events. The possibility to supplement its balance because of the participation in the program is additional plus for the clients.
At current moment on the order of 225 000 subscribers “Of [bilayn]” they became the subscribers of service and they expressed the desire to obtain advertising communications.
Up to the moment of the start of project are already signed the agreements with a number of known brands about conducting of the [targetirovannykh] advertizing campaigns among the subscribers of service “learn first”. In the number of first bonus partners such companies as Van's Perfetti Melle (with the accent on the brands Of chupa-Chups, Smint and Sula) and BANK [URALSIB].
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