World’s first cloud-based mobile TV at Eurovision Song Contest
Ericsson, in cooperation with the European Broadcasting Union (EBU) and Norwegian Broadcasting Corporation (NRK), launched the world’s first cloud based MobileTV solution during the 2010 Eurovision Song Contest.
Cloud-based computing optimized for mobile phones has now been applied to MobileTV. All the computing and calculations needed to create a good user experience now take place in the cloud using the web browser on the phone, instead of requiring consumers to download applications to their phones. The results of this live experiment show that the potential for cloud-based mobile computing is present, and that there is a growth market for media organisations and telecom operators in which no capital expenditure is needed.
"Previously, you would have to download an application to the phone in order to have a good user-experience. What we have shown now is that viewing mobile TV and video on demand can be done in an easy and user-friendly way, by just using the browser of the phone," says Kurt Sillén, Head of Customer Business Development at Ericsson Business Unit Multimedia. "Using this technology is now possible since bandwidth of mobile networks allows for quicker transmission of information, which means we can do necessary calculations in the cloud rather than in the phone," Sillén says.
This new MobileTV experience was launched as an experiment during the Semi-finals and Final of the Eurovision Song Contest in Oslo in late May by the European Broadcasting Union.
"An important mission for us is to expand the reach for our viewers on to digital channels," says Nicoletta Iacobacci, Head of ITV & Crossmedia at the European Broadcasting Union. "We know that for our digital viewers, one of the most important reasons to use this technology is the user experience. This experiment shows that this can be provided by 3G mobile phones much more easily than before. We had a total of 25,000 visitors to our mobile site from 11 countries, which we consider a great success," says Iacobacci. "Promotion was only done through the event's website www.eurovision.tv, and Facebook."
This year, the Eurovision Song Contest took place in Oslo, Norway, and was coproduced by the EBU and NRK.
"It was really interesting to follow the viral spread of the mobile portal," says Andreas Munkelien, CTO of Digital Media at NRK. "Users on blogs and twitter were impressed with the interactive nature of the broadcast. The results were above expectations. Many tweets and blogs online said the user experience was really good. Users could not believe that the technology behind, for example, sweeping, took place using the browser instead of a downloaded application," Munkelien says.
Cloud-based computing optimized for mobile phones has now been applied to MobileTV. All the computing and calculations needed to create a good user experience now take place in the cloud using the web browser on the phone, instead of requiring consumers to download applications to their phones. The results of this live experiment show that the potential for cloud-based mobile computing is present, and that there is a growth market for media organisations and telecom operators in which no capital expenditure is needed.
"Previously, you would have to download an application to the phone in order to have a good user-experience. What we have shown now is that viewing mobile TV and video on demand can be done in an easy and user-friendly way, by just using the browser of the phone," says Kurt Sillén, Head of Customer Business Development at Ericsson Business Unit Multimedia. "Using this technology is now possible since bandwidth of mobile networks allows for quicker transmission of information, which means we can do necessary calculations in the cloud rather than in the phone," Sillén says.
This new MobileTV experience was launched as an experiment during the Semi-finals and Final of the Eurovision Song Contest in Oslo in late May by the European Broadcasting Union.
"An important mission for us is to expand the reach for our viewers on to digital channels," says Nicoletta Iacobacci, Head of ITV & Crossmedia at the European Broadcasting Union. "We know that for our digital viewers, one of the most important reasons to use this technology is the user experience. This experiment shows that this can be provided by 3G mobile phones much more easily than before. We had a total of 25,000 visitors to our mobile site from 11 countries, which we consider a great success," says Iacobacci. "Promotion was only done through the event's website www.eurovision.tv, and Facebook."
This year, the Eurovision Song Contest took place in Oslo, Norway, and was coproduced by the EBU and NRK.
"It was really interesting to follow the viral spread of the mobile portal," says Andreas Munkelien, CTO of Digital Media at NRK. "Users on blogs and twitter were impressed with the interactive nature of the broadcast. The results were above expectations. Many tweets and blogs online said the user experience was really good. Users could not believe that the technology behind, for example, sweeping, took place using the browser instead of a downloaded application," Munkelien says.
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