IDC: Nokia's European share collapsing, iPhone surging to 7%
Nokia's share of the total Western European phone market is plunging fast, IDC found today. The company fell from 39 percent in early 2009 to just 32.8 percent this year with 14 million phones. Its drop was severe enough that Samsung could overtake it in the near future, as its own share grew from 26.8 percent a year ago to 29.3 percent now.
Apple was the fastest riser, however, and grew more than twice as large to jump from just 2.3 percent at the start of 2009 to take exactly seven percent, with an estimated three million iPhones reaching Europe. LG (9.6 percent) and BlackBerry creator RIM (5.6 percent) also saw growth, while Sony Ericsson's new emphasis on smartphones saw it drop from 14.9 percent to 8.7 percent.
Nokia's situation only appeared worse when comparing just the smartphone market. Its share tumbled from 57.1 percent to 40.8 percent, where Apple is now the second-strongest smartphone producer and jumped from 11.7 percent to exactly 25 percent. RIM has slipped to third place even as it grew from 14.3 percent to 20 percent. Android helped HTC and Motorola grow to 7.5 and 1.7 percent each, but Samsung here was ultimately on the decline as it share was cut by more than half to 2.5 percent. Sony Ericsson didn't rank in the top shares.
The fall of Nokia is steeper than estimated by comScore and, if fully representative, would now make the company's rekindled smartphone efforts more important than ever. It expects disappointing sales for the just-ended spring quarter just as Apple may have record results.
source
Apple was the fastest riser, however, and grew more than twice as large to jump from just 2.3 percent at the start of 2009 to take exactly seven percent, with an estimated three million iPhones reaching Europe. LG (9.6 percent) and BlackBerry creator RIM (5.6 percent) also saw growth, while Sony Ericsson's new emphasis on smartphones saw it drop from 14.9 percent to 8.7 percent.
Nokia's situation only appeared worse when comparing just the smartphone market. Its share tumbled from 57.1 percent to 40.8 percent, where Apple is now the second-strongest smartphone producer and jumped from 11.7 percent to exactly 25 percent. RIM has slipped to third place even as it grew from 14.3 percent to 20 percent. Android helped HTC and Motorola grow to 7.5 and 1.7 percent each, but Samsung here was ultimately on the decline as it share was cut by more than half to 2.5 percent. Sony Ericsson didn't rank in the top shares.
The fall of Nokia is steeper than estimated by comScore and, if fully representative, would now make the company's rekindled smartphone efforts more important than ever. It expects disappointing sales for the just-ended spring quarter just as Apple may have record results.
source
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