Ericsson CEO: media play increased role in the networked society
Consumers demand broadband access
Media in the cloud and mobility will change the game
Increased role of social media, mobile phones and internet in spreading information
At the Abu Dhabi Media Summit today, Ericsson (NASDAQ:ERIC) President and CEO Hans Vestberg stressed that consumers had made a mental shift and now demanded 24/7 broadband access. As a result, he said, the cloud, social media and the internet had become the key sources of information.
"There has been a mental shift among consumers during recent years," Vestberg said. "We all expect to have access to everything, everywhere. There has been talk about this for quite some time, but now it no longer talk – it is reality. Ten years ago we were thrilled when the internet connection worked. Now we get upset if it does not work. We want broadband everywhere and as applications, content and media move into the cloud, the performance of the networks becomes extraordinarily important."
Vestberg also highlighted how the cloud and mobility is changing the game. "The cloud brings down the cost for starting up new businesses," he said. "It costs less to test an idea in the cloud than it did in a closed IT environment. This will make it possible for more people to try their ideas and drive innovation around the world. As a user you get better services. The online music services in the cloud are a good example. You can either buy a CD, or a music file in an online music store for EUR 10, or you can spend the same amount and get access to the world’s music library for 30 days without using memory space in your computer or carrying a piece of plastic. This is rapidly changing the game in the media industry.
"Real-time applications that are social, mobile and built in the cloud will provide new,fresh approaches to today’s needs and cater to innovation across all sectors of society. It is here where the magic can really happen. It will change public-sector services and education, integrating into critical infrastructure like smart grids and intelligent road traffic.
"The world is changing around us as we speak, and right now this is very evident here in the Middle East. When people get access to communication they can share, spread and discuss opinions inside and outside a country. Today SMS, MMS, e-mail, Facebook, Twitter and other social media are used as information channels. Communication and the internet enable this and prevent the isolation of people in countries all over the world," Vestberg concluded.
Media in the cloud and mobility will change the game
Increased role of social media, mobile phones and internet in spreading information
At the Abu Dhabi Media Summit today, Ericsson (NASDAQ:ERIC) President and CEO Hans Vestberg stressed that consumers had made a mental shift and now demanded 24/7 broadband access. As a result, he said, the cloud, social media and the internet had become the key sources of information.
"There has been a mental shift among consumers during recent years," Vestberg said. "We all expect to have access to everything, everywhere. There has been talk about this for quite some time, but now it no longer talk – it is reality. Ten years ago we were thrilled when the internet connection worked. Now we get upset if it does not work. We want broadband everywhere and as applications, content and media move into the cloud, the performance of the networks becomes extraordinarily important."
Vestberg also highlighted how the cloud and mobility is changing the game. "The cloud brings down the cost for starting up new businesses," he said. "It costs less to test an idea in the cloud than it did in a closed IT environment. This will make it possible for more people to try their ideas and drive innovation around the world. As a user you get better services. The online music services in the cloud are a good example. You can either buy a CD, or a music file in an online music store for EUR 10, or you can spend the same amount and get access to the world’s music library for 30 days without using memory space in your computer or carrying a piece of plastic. This is rapidly changing the game in the media industry.
"Real-time applications that are social, mobile and built in the cloud will provide new,fresh approaches to today’s needs and cater to innovation across all sectors of society. It is here where the magic can really happen. It will change public-sector services and education, integrating into critical infrastructure like smart grids and intelligent road traffic.
"The world is changing around us as we speak, and right now this is very evident here in the Middle East. When people get access to communication they can share, spread and discuss opinions inside and outside a country. Today SMS, MMS, e-mail, Facebook, Twitter and other social media are used as information channels. Communication and the internet enable this and prevent the isolation of people in countries all over the world," Vestberg concluded.
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