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Ericsson management briefing in New York

Revenues 2010 increased in markets with high smartphone penetration
Continued ramp up of production of RBS6000
Network service provider equipment market CAGR estimated at 3-5% 2010-2013
Total exchange rate and hedging impact on Group revenues were -10% first quarter 2011
At Ericsson's (NASDAQ:ERIC) Management Briefing in New York today President and CEO Hans Vestberg will elaborate on the company's strategies and overall market trends and CFO Jan Frykhammar will comment on financial performance and capital structure. Head of Business Unit Networks Johan Wibergh and head of Business Unit Global Services Magnus Mandersson will comment on market development, revenue growth and profitability.

Vestberg will also elaborate on how the company would work to meet the targets in the Executive Performance Stock Plan with its three performance criteria: compound annual growth rate of net sales of 4 -10% 2010-2013; compound annual growth rate of operating income of 5-15% 2010-2013; cash conversion above 70 percent during each of the years 2011-2013.

To deliver on these targets Vestberg sees three growth levers: portfolio momentum in mobile broadband, managed services and BSS/OSS transformation; market share gains by building presence in large markets, gaining footprint in technology shifts and increasing its share of operators capex/opex; M&A and partnering to be part of market consolidation, fill portfolio gaps and accelerate entry in new growth areas such as machine-to-machine.

During the presentation Ericsson will state that:

- The total telecom market based on operator opex and capex in 2010 estimated to USD 223 b.

- Total network service provider equipment market 2010 estimated to USD 94 b. with an estimated compound annual growth rate (CAGR) at 3-5% 2010-2013

Mobile networks market (excluding WiMax, site material and OSS) compound annual growth rate estimated at 6-8% 2010-2013
Ericsson's market share in mobile networks (excluding WiMax) approximately 32%
- Total addressed global telecom services market 2010 estimated to USD 96-101 b. with an estimated compound annual growth rate (CAGR) at 6-8% 2010-2013.

Ericsson's market share estimated to 11%
Johan Wibergh will talk about how Ericsson has continued to ramp up its production of its multi-standard radio base station RBS 6000. By year-end 2011 more than 80% of radio product deliveries are expected to be RBS 6000. He will also say that in countries with high smartphone penetration Ericsson has increased sales of radio access networks. As a result, 2010 radio access sales in the US and Japan increased by 60% year-over-year and by more than 40% in the UK.

Jan Frykhammar will discuss the capital targets, which remain unchanged, with days sales outstanding of less than 90 days, inventory days of less than 65 days, payable days of more than 60 days and a cash conversion target of above 70%.

With presence in more than 180 countries Ericsson is exposed to fluctuations in currency exchange rates. Over the past years Ericsson has worked to better balance exchange rate exposure.

- Total exchange rate and hedging impact on Group revenues were year-over-year +1% in 2008, +9% 2009, by -2% 2010, and by -10% first quarter 2011.



Webcast and presentations will be available at 15.00 CET on: Management Briefing New York, May 12, 2011

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