OSS/BSS and services expertise on show at TM Forum (TMF) Management World 2011
Keeping pace with the mobile-broadband-driven path to an all-connected world means telecom operators are under more pressure than ever to manage their networks and customer-focused operations in an efficient, cutting-edge and future-proof manner. Ericsson will highlight its end-to-end Operations and Business Support Systems (OSS/BSS) and services capabilities to the operator community at the annual TeleManagement Forum (TMF) Management World conference in Dublin, Ireland on May 24-26.
Åsa Degermark, Head of Strategic and Tactical Marketing at Ericsson’s Business Unit Multimedia, says one-to-one customer sessions will complement workshops, seminars and discussion forums, as well as nine demonstrations covering a large part of Ericsson’s OSS/BSS and services offering.
"Few issues are as big in the communications industry at the moment than the need to transform network-centric operations to more customer-centric operations to meet broadband-driven consumer demands," Degermark says. "In the future, operators not only need to have more simplified support systems, but more flexible systems to meet new business requirements. Operators who keep up and become more agile, customer-focused and efficient will be the winners.
"Our simple message is that modernization and transformation need not be painful for operators. Market developments towards the Networked Society mean there is a need for transformation, which is what our OSS/BSS value proposition is about."
Degermark says the Dublin event will feature many of the OSS/BSS and services messages that were well received by Ericsson’s customers at the Mobile World Congress in Barcelona, Spain earlier this year.
Alignment, standardization and development within the OSS/BSS domain are a key element of TMF, which attracts more than 3,000 attendees annually from various parts of the telecoms industry, including service and network providers, integrators and software companies. Ericsson is attending the event as part of our Opportunity Support Systems campaign.
Degermark says: "Our complete IT and telecoms capabilities mean we can meet every aspect of an operators OSS/BSS and services requirements, with reference cases and a track record to prove it. Our services experience in running network operations has also proved invaluable in improving our OSS/BSS and services offerings.
"That’s why we are bringing a team of our experts to Dublin. We are at the heart of many of the changes in the industry, and can therefore show operators how to capitalize, while lowering opex and capex, reducing churn and increasing customer satisfaction and loyalty. It literally is an end-to-end package that shows our abilities as a long-term transformation partner."
The transformation of operator networks and operator’s customer-focused operations will play a key part in the Networked Society.
Ericsson’s team of experts will also meet analysts and press during the three -day event.
Åsa Degermark, Head of Strategic and Tactical Marketing at Ericsson’s Business Unit Multimedia, says one-to-one customer sessions will complement workshops, seminars and discussion forums, as well as nine demonstrations covering a large part of Ericsson’s OSS/BSS and services offering.
"Few issues are as big in the communications industry at the moment than the need to transform network-centric operations to more customer-centric operations to meet broadband-driven consumer demands," Degermark says. "In the future, operators not only need to have more simplified support systems, but more flexible systems to meet new business requirements. Operators who keep up and become more agile, customer-focused and efficient will be the winners.
"Our simple message is that modernization and transformation need not be painful for operators. Market developments towards the Networked Society mean there is a need for transformation, which is what our OSS/BSS value proposition is about."
Degermark says the Dublin event will feature many of the OSS/BSS and services messages that were well received by Ericsson’s customers at the Mobile World Congress in Barcelona, Spain earlier this year.
Alignment, standardization and development within the OSS/BSS domain are a key element of TMF, which attracts more than 3,000 attendees annually from various parts of the telecoms industry, including service and network providers, integrators and software companies. Ericsson is attending the event as part of our Opportunity Support Systems campaign.
Degermark says: "Our complete IT and telecoms capabilities mean we can meet every aspect of an operators OSS/BSS and services requirements, with reference cases and a track record to prove it. Our services experience in running network operations has also proved invaluable in improving our OSS/BSS and services offerings.
"That’s why we are bringing a team of our experts to Dublin. We are at the heart of many of the changes in the industry, and can therefore show operators how to capitalize, while lowering opex and capex, reducing churn and increasing customer satisfaction and loyalty. It literally is an end-to-end package that shows our abilities as a long-term transformation partner."
The transformation of operator networks and operator’s customer-focused operations will play a key part in the Networked Society.
Ericsson’s team of experts will also meet analysts and press during the three -day event.
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