MTS introduces a contact center technology Real time marketing
The mobile operator MTS said that the first Russian mobile operator to introduce a unique system of contact "Marketing in the Real-Time» (Real time marketing, RTM). The innovative technical solution, as the company claims, enables contact center operators in communication with the person on the basis of automatic analysis of the consumption of communication services to give him personal advice on the choice of tariffs, connection services and participate in special promotions MTS.
RTM system automatically and in real-time analyzes the main trends of calls a subscriber, call duration, services used and the reasons for the client, and with a handy interface gives clues to the operator call center, which offers MTS can be useful and interesting person. Information about the connected client from communicating with the operator of the additional services as real-time fixed in the system, analyzed and taken into account in the recommendations of services to clients with a similar profile of consumption. Thus, RTM implementation can improve service quality and effectiveness of current through the focal point of marketing campaigns. By the end of the summer of 2011 a decision will be implemented in all the contact points of MTS in Russia. In the first phase of the project RTM system launched in contact center in Samara, serving MTS Volga and Ural. The company plans to expand the scope of Real Time Marketing and other points of communication with the subscriber: boutique, website, etc.
RTM system automatically and in real-time analyzes the main trends of calls a subscriber, call duration, services used and the reasons for the client, and with a handy interface gives clues to the operator call center, which offers MTS can be useful and interesting person. Information about the connected client from communicating with the operator of the additional services as real-time fixed in the system, analyzed and taken into account in the recommendations of services to clients with a similar profile of consumption. Thus, RTM implementation can improve service quality and effectiveness of current through the focal point of marketing campaigns. By the end of the summer of 2011 a decision will be implemented in all the contact points of MTS in Russia. In the first phase of the project RTM system launched in contact center in Samara, serving MTS Volga and Ural. The company plans to expand the scope of Real Time Marketing and other points of communication with the subscriber: boutique, website, etc.
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