NDP: Interest in the Windows Phone 7 in the U.S. market is growing

Studies in the U.S. smartphone market held NPD Connected Intelligence, showed that the most desirable operating system for smart phones is Android. But at the same time showed increasing interest in the other operating system - Windows Phone 7. According to forecasts of NPD after a while it is possible that about half of smartphone users will either have a machine with WP7 on board, or will plan the purchase itself. This conclusion was based on the fact that at present Android provides a growing interest among users of smartphones from BlackBerry, and Google alliance, and Motorola, according to representatives of analytical agency will encourage manufacturers to develop closer contacts with Microsoft, and will ensure that the increasing interest in the operating system WP7. High expectations for gracious welcome an updated version of Mango. At the same time, now dominant in the U.S. are running Android and iOS, between which is the most intense battle for customers. Meanwhile, 44% of respondents are owners of smartphones or are planning to buy itself for the next six months, considered as a likely WP7 OS on your device. But while 45% of respondents answered that they do not know anything about the OS, and 50% did not choose the OS WP7, because they do not know enough about it. In addition, a significant proportion of users is guided not by the operating system itself, rather than the ecosystem. As a result, the loyalty of users of Android and iOS ensured by the fact that people invest their money in buying software for this type of device, but when switching to another operating system they will have to start all over again.