UBS: the loyalty of telephone users has declined

Of UBS undertook a research study mobile phone market for the loyalty of users. As a half years ago, most retain the loyalty of users of devices from Apple. 89% of iPhone owners assume that their next phone will be the same company, but it is less than before, in 2010, when buying a new phone Apple no doubts 95%. This is true for all other brands. This is especially affected smartphone company Research in Motion, which is the second ranking desirability moved into third - just one-third owner of BlackBerry plans to re-purchase similar device. Eighteen months ago, confident in buying a new vehicle were 62% owners, and now only 33%. On the second place went up company HTC, 39% of the users of its product plan to remain loyal to the brand. Then follow Samsung (28%), Motorola (25%) and Nokia (24%). Loyalty to the selected operating system is the highest among users iOS - 89%, as in the case of Apple and its phone operating system is directly connected. Commitment to Android is much lower - 61% of users believe in buying a new machine with the same OS. But 31% of the owners of smart phones running Android would like to see the next version of the iOS and 9% would choose another different operating system. Also, studies have shown that to save on mobile phones buyers do not intend, however, noted that most respondents found the owners of expensive vehicles and four fifths of them do not intend to reduce their spending on mobile communication, regardless of economic status. The study was conducted in August 2011 year in Western Europe and the USA. Interviewed was 515 respondents.