Bukrider from Amazon for $ 84 and sells for $ 79

A device for reading electronic books from Amazon's sold at a price that is lower than its cost. Total cost of parts and manufacturing costs of the fourth generation bukriderov Amazon Kindle is estimated at $ 84 25 cents, of which the share of parts comes to $ 78.59 and $ 5.66 in value was estimated build a single device. The most expensive piece was screen E Ink Pearl, whose price is $ 30.50, for whom the cost of circuit board should be valued at $ 30.37. Most of the other parts is very low cost, but cumulatively they gain an additional 17 dollars 72 cents. The most affordable are the device and the box in which it is packaged. It should be noted that the cost of the device were not included the cost of marketing and logistics, which further increases the cost of its creation. Thus we can say that the production of devices for reading electronic books, Amazon Kindle is unprofitable for the company Amazon. Nevertheless, they are popular and are sold in large numbers, bringing the company's profit in the end, because their owners are buying content for viewing in a store Amazon. A similar scheme was selected for promotion and tablet Kindle Fire, which if not sold below the cost of its components, but obviously can not bring the company a substantial profit. The necessity of such a policy is dictated by the availability of Amazon's serious competition in a market where the company Barnes & Noble also has the ability to profit not from selling devices, and content for them.