Nokia: Will Anyone Buy The Windows-Based Lumia Phones?
There are early signs of trouble with Nokia‘s initial round of Windows-based smart phones.
Last Call: Can Nokia Compete With Apple And Android?
The Espoo, Finland-based mobile phone company has bet its future on a decision to shift its high-end hardware to Microsoft Windows Phone software and away from its proprietary Symbian OS. The company recently started selling the first fruits of its arrangement with Microsoft, the Lumia 800.
Bernstein Research analyst Pierre Ferragu pointed out a research note Friday that checks on Google Trends finds that the buzz level for the Lumia 800 is about on a part with the Nokia N8, the company’s top-of-the-line but poor selling smartphone a year ago. He thinks this one could be a dud, too.
“With no breakthrough innovation, we believe Nokia’s new phones are unlikely to get traction in a highly concentrated high-end,” he writes in a research note. “Second, we don’t believe Lumia phones are competitively priced. Third, we believe in economics of increasing returns for mobile ecosystems and judge rather unlikely that Windows can gain critical mass against Android and iOS. Fourth, we have seen evidences of lack of traction for the Windows operating system over the last 12 months and challenge the idea that the Nokia brand can make a meaningful difference today.”
TheFlyOnTheWall.com reports this morning that Pacific Crest told investors this morning that shipments for Nokia’s new Windows-based phones are “surprisingly weak.” Details on the report when I get them. (Note: See update below.)
NOK is down 49 cents, or 7.5%, to $6.02.
Update: Pacific Crest analyst James Faucette wrote in a research note that shipments of Nokia’s Windows Phone 7 units in the December quarter could prove disappointing. “We believe that shipmentsof Nokia’s new Windows Phone 7 products have been lower than we had previously anticipated,” he writes. “We had expected that the company could ship as many as 2 million units into the six targeted markets for the holidays; however, we now believe that those shipments are likely to be less than 1 million for the quarter.” He adds that sell-through checks find “disappointing sales” for the Lumia so far, and that December quarter sales could be under 500,000 units.
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Last Call: Can Nokia Compete With Apple And Android?
The Espoo, Finland-based mobile phone company has bet its future on a decision to shift its high-end hardware to Microsoft Windows Phone software and away from its proprietary Symbian OS. The company recently started selling the first fruits of its arrangement with Microsoft, the Lumia 800.
Bernstein Research analyst Pierre Ferragu pointed out a research note Friday that checks on Google Trends finds that the buzz level for the Lumia 800 is about on a part with the Nokia N8, the company’s top-of-the-line but poor selling smartphone a year ago. He thinks this one could be a dud, too.
“With no breakthrough innovation, we believe Nokia’s new phones are unlikely to get traction in a highly concentrated high-end,” he writes in a research note. “Second, we don’t believe Lumia phones are competitively priced. Third, we believe in economics of increasing returns for mobile ecosystems and judge rather unlikely that Windows can gain critical mass against Android and iOS. Fourth, we have seen evidences of lack of traction for the Windows operating system over the last 12 months and challenge the idea that the Nokia brand can make a meaningful difference today.”
TheFlyOnTheWall.com reports this morning that Pacific Crest told investors this morning that shipments for Nokia’s new Windows-based phones are “surprisingly weak.” Details on the report when I get them. (Note: See update below.)
NOK is down 49 cents, or 7.5%, to $6.02.
Update: Pacific Crest analyst James Faucette wrote in a research note that shipments of Nokia’s Windows Phone 7 units in the December quarter could prove disappointing. “We believe that shipmentsof Nokia’s new Windows Phone 7 products have been lower than we had previously anticipated,” he writes. “We had expected that the company could ship as many as 2 million units into the six targeted markets for the holidays; however, we now believe that those shipments are likely to be less than 1 million for the quarter.” He adds that sell-through checks find “disappointing sales” for the Lumia so far, and that December quarter sales could be under 500,000 units.
source
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