Operators of the "big three" will work together to develop the market of mobile commerce in Russia
Russian mobile operator MTS, "Beeline" and "MegaFon" reported on the joint development plans mobile commerce market in Russia, aimed at increasing access of subscribers to each of the operators of payment services to each other and increase the range of paid services.
As the operators of mobile commerce payment services - "Easy Payment" MTS, "Mobile Payments" in "MegaFon", "Mobile Payment" and payment system in RURU "Beeline" - allow subscribers to pay for various services and products to make money translations' here and now "- at any time and from any place where mobile communication. Today, for the most popular payment - payment for mobile and fixed networks, Internet access, cable TV services ZHKZH, electricity bills, buy airline and rail / train tickets and shopping in online stores, money orders - enough to carry only a mobile phone and the required amount to the subscriber's account.
To stimulate the growth of non-cash payments, the penetration of banking and financial services to the public operators have decided to join forces by signing on the development of mobile commerce in Russia. The document provides a fundamentally new model of cooperation: now each operator will open its base of suppliers of goods and services for the payments on behalf of subscribers of other participants of the "big three".
The cooperation of the operators will make mobile commerce easier for customers to simplify the user experience, as well standardize the technical requirements for the suppliers of goods and services. All this will greatly contribute to improving the quality of payment services of mobile commerce, as well as increase their accessibility to users.
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