Sony will set minimum prices and reduce the range of models

Manual, Sony plans to radically rethink their relationships with retailers and all product lines. In an attempt to save the company an idea of how high-level device manufacturer, Sony set a minimum price of advertising on 140 groups of products that do not allow sellers to offer these products at a lower cost. In addition, Chief Operating Officer Phil Molyneux (Phil Molyneux) also said that happens a radical reduction in the number of models that are sold under the brand name Sony's worldwide. For example, out of 40 models of television sets will be only 22. This reduction will affect headphone garnutur, as well as all other product lines. At the same time, the company will focus on high quality devices and simplify the complexity of circuits model name. How it will look like in practice will be known first of April this year. In addition to the Sony took care of the decrease of bureaucracy among the managers, in connection with which 300 positions were cut, and a few new people were hired. These changes are associated with the entry into office of President and CEO of the corporation Kaji Hirai (Kaz Hirai), which was selected on February 1. Steps to maintain the premium image of the manufacturer in the manual, Sony began to take after a few years, it was criticized for trying to compete on price, resulting in a model appeared in their characteristics did not differ from the proposals of budget brands. Also recently, Sony has suffered from reduced market of computers and televisions.