Ericsson: the growing popularity of smartphones is associated with the development of mobile applications

Ericsson ConsumerLab Division issued a report on the use of mobile applications in emerging markets. According to a report on the use of mobile applications in emerging markets, the main reason for buying a smartphone is not only faster and better access to the Internet, but also a variety of mobile applications. Report generated from studies conducted in Russia, India and Brazil - countries with high growth markets. The study was conducted among smartphone users between the ages of 15 to 54 years in Russia and Brazil in October and November 2011 were surveyed 1220 users, and in India from October to December 2011 was collected on the 5000 users. During the interviews with each third of the respondents was conducted more detailed interviews to obtain a detailed picture of the use of smartphones and its rationalization. Report data show similar trends for all markets. % 69 smartphone users connected to the Internet using special supplements every day, and 20% use resource-intensive applications for watching videos, TV shows, maps and navigation systems. In this new smartphone users master the application at the same rate as experienced. Researchers at Ericsson ConsumerLab identified 10 types of applications are most popular among new users. This is - geolocation and navigation services, viewing TV and movies on the Internet, streaming video and news, online games and social networking, blogging and tviterring. Customers generally do not tend to draw a clear boundary between itself and smartphone applications on it. However, users in Russia, Brazil and India distinguishes the approach in the use of mobile applications. Whereas the Indian market, an increased interest in personalization: screensavers, backgrounds for the active screen, custom themes and the like. The Russian people demonstrated emphatically rational approach, preferring to mobile services, which are applied in order to: dictionaries, translators, maps and navigation software, barcode scanners, and other applications that help in everyday life. In Brazil, the users prefer applications for social networks. Usage of mobile applications is: 49% of users use applications for social networking, 39% for a chat, 31% to obtain weather forecasts, 26% for reading news feeds, 20% for GPS and navigation charts, 12% of the time for planning and getting information about traffic jams.