Google may pay a billion dollars for Apple to use its search engine in iOS

It's no secret that Google and Apple are both partners and competitors at the same time. Depending on which side you look at them. And one of the parameters of cooperation, according to Morgan Stanley, the company may transfer to Google account Apple quite a substantial amount. It is about one billion dollars, which may ask Apple for the right to keep the search engine Google as the default search engine on devices with iOS. Recall that in 2009, it cost the company the right to just $ 82 million. But since then a lot needs grew. thing is that since then significantly increased sales of such devices, and thus the number of search queries that are generated by their owners. At the same time, the price has grown in proportion to the sales price in 2012 traffic was estimated at $ 3.2 with a single device, this year it is $ 3.3, and in the future may reach to 3.5 dollars. And this growth to continue in the future, if maintained sales growth and the amount of traffic generated. The same charge and received Mozilla Foundation, the share of which Google may list up to 400 million dollars in 2014. Paying company and Opera, but specific figures analyst at Morgan Stanley does not. Increase in payments also pushed and competition from other companies, for example in Nokia and BlackBerry default search engine is Bing. Though the traffic from the owners of these devices is not any comparison, so that generate hundreds of millions of owners of smartphones with Android and iOS.