Retails analyst MTS : A review of the mobile retail in Russia in Q1 2013

The telecommunications operator MTS presented an overview of mobile retail market in Russia in Q1 2013, where he estimated the subscriber base data from a mobile device the "Big Three", expressed as a SIM-cards, at the end 1Q 2013 exceeded 65 million, just under Russian market amounted to more than 70 million

The growth rate of mobile data traffic in Russia in the times ahead of subscriber growth of mobile Internet users: in the 1st quarter of 2013 compared with the 1st quarter of 2012 the volume of Internet traffic has doubled, the number of active mobile Internet users increased by 10% . Today 1% of the most active mobile Internet users in Russia generates more than 40% of the traffic. Experts MTS predict that this trend may change in 2015, when a large number of users will generate a large amount of web traffic. In this situation, network operators need to be prepared to repeated load growth - to further expansion of 3G networks and the active construction of LTE. The main factor contributing to the breaking of the trend, will increase the penetration of smart phones and other devices generating traffic.

The smartphone market in Russia in Q1 2013:

According to the MTC, in Q1 2013 in Russia sold 3.5 million smartphones - by 36.2% compared to the 1st quarter of last year.
In monetary terms, the smartphone market was 38.3 billion rubles - 42.5% more than in the 1st quarter of 2012.
The share of smartphones in the total number of mobile phones sold in the 1st quarter of 2013 was 40%, up 13.3 percentage points greater than in the same period last year.
In monetary terms, the share of smartphones reached 78%, an increase over the year by 16.5 percentage points
MTS retail network in the 1st quarter of 2013:

Retail sales of smartphones in the MTS network the most actively growing in the low price segment, annual growth has exceeded 16 percentage points MTS made a bid for the sale of budget smartphones that favors switching to smartphones users ficherfonov. In the transition to a smartphone fichefona subscriber ARPU increasing by an average of 70-100 rubles a month. The volume of sales in retail MTS network in terms of money in Q1 2013 decreased compared to the 1st quarter of 2012 under the influence of the decline in sales of smart phones high price segment.
Sales of financial services in the salons of MTS ("MTS Money", sales on credit, money transfers, loan repayments) in Q1 2013 increased by 3 times compared to Q1 2012.
The number of salons MTS Retail Chain (with partners working under the MTS brand) at the end of the 1st quarter of 2013 amounted to 4,398, of which 68 champions.