MTS: Sales of tablets in the Volga region grew seven times a year
MTS retail network reported on sales of mobile technology in the Volga region in the first half of 2013, where it is noted that consumer demand in volume terms for smartphones grew by half, sales of tablet computers - seven times compared to the same period in 2012.
Record growth in demand for the reporting period was observed in the Volga region with respect to tablets, with sales in unit shipments showed a seven-fold increase in the monetary demand has increased by 5.5 times compared to the same period last year. The share of tablets made up 9% of total sales MTS retail network in the first half of 2013. Sales of portable equipment increased 2.6 times, the high demand from the beginning of the year was observed for GPS-navigators, digital cameras, e-books and laptops.
In the first six months of this year, the share of smartphone sales accounted for 70% of the total number of mobile devices sold in the MTS retail network in the Volga region. Demand for smart phones increased by 53% over the year. In some regions, the growth rate of consumer activity were significantly higher. For example, in the Republic of Mari El smartphones sold in the six months increased three times in the Kirov and Saratov - twice. Among the regions of the Volga region, the inhabitants of which acquire the largest number of modern gadgets in the MTS retail network - Bashkortostan, Tatarstan and Nizhny Novgorod and Samara regions.
During the year the inhabitants of the Volga region has increased interest in the budget phone models. On average, the Volga region smartphone sales in the lower price segment have doubled in some regions (Bashkortostan and Samara region) growth in smartphone sales worth up to 5,000 rubles amounted to 230%. The upper price segment (unit cost of over 15,000 rubles) for the year showed a twofold increase in all regions of the Volga region. Average price sold in the first half of 2013 smartphones in the MTS retail network in the Volga region was about 8,000 rubles. The top 5 selling brands includes MTS, Sony, Samsung, Nokia and HTC.
Record growth in demand for the reporting period was observed in the Volga region with respect to tablets, with sales in unit shipments showed a seven-fold increase in the monetary demand has increased by 5.5 times compared to the same period last year. The share of tablets made up 9% of total sales MTS retail network in the first half of 2013. Sales of portable equipment increased 2.6 times, the high demand from the beginning of the year was observed for GPS-navigators, digital cameras, e-books and laptops.
In the first six months of this year, the share of smartphone sales accounted for 70% of the total number of mobile devices sold in the MTS retail network in the Volga region. Demand for smart phones increased by 53% over the year. In some regions, the growth rate of consumer activity were significantly higher. For example, in the Republic of Mari El smartphones sold in the six months increased three times in the Kirov and Saratov - twice. Among the regions of the Volga region, the inhabitants of which acquire the largest number of modern gadgets in the MTS retail network - Bashkortostan, Tatarstan and Nizhny Novgorod and Samara regions.
During the year the inhabitants of the Volga region has increased interest in the budget phone models. On average, the Volga region smartphone sales in the lower price segment have doubled in some regions (Bashkortostan and Samara region) growth in smartphone sales worth up to 5,000 rubles amounted to 230%. The upper price segment (unit cost of over 15,000 rubles) for the year showed a twofold increase in all regions of the Volga region. Average price sold in the first half of 2013 smartphones in the MTS retail network in the Volga region was about 8,000 rubles. The top 5 selling brands includes MTS, Sony, Samsung, Nokia and HTC.
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