J'son & Partners Consulting: Development of Android and iOS ecosystems
Company J'son & Partners Consulting presented a summary of the study "Ecosystem Development Android and iOS, the operating and neoperatorsky mobile content," noting that in 2008, Apple released the mobile content market its first product on the operating system iOS, already widely known Now, speaking as a pioneer in the market for mobile applications. Some time later, Google Inc. introduced to market your product G1 Smartphone on Android OS with the operator T-mobile. Google has taken a different approach than once company Apple - any hardware manufacturer can use the Android operating system on their devices.
Estimated J'son & Partners Consulting, in 2013 the volume of mobile applications market in Russia is about 8 billion rubles (the Russian market share in global sales of mobile applications will be around 1%), and will reach 38 billion rubles. by 2016.
At the moment, Russian users mobile Internet on smartphones average installed 23 mobile applications, including 9 applications users have used at least one time in the last month, and four applications were bought in app stores. According to preliminary estimates J'son & Partners Consulting, overall sales of smartphones in Russia in 2013 will reach 17 million units. Compared with 2012 the market will grow by 41%.
Currently, operators of mobile communication becomes especially important to develop the direction of sales of additional services. Mobile operators around the world turn to players who earn their television and music content, applications, mobile advertising. Mobile operators seek to motivate subscribers to use VAS-services. VAS-services customers are both private and corporate clients.
Estimated J'son & Partners Consulting, carrier mobile content market in Russia in 2013 will be about 63 billion rubles, of which about half are music category and RBT-services.
Projected J'son & Partners Consulting, carrier mobile content market in 2016 will reach 77 billion rubles. The highest growth rates experts J'son & Partners Consulting expect in the segment "mobile TV and video."
Estimated J'son & Partners Consulting, in 2013 the volume of mobile applications market in Russia is about 8 billion rubles (the Russian market share in global sales of mobile applications will be around 1%), and will reach 38 billion rubles. by 2016.
At the moment, Russian users mobile Internet on smartphones average installed 23 mobile applications, including 9 applications users have used at least one time in the last month, and four applications were bought in app stores. According to preliminary estimates J'son & Partners Consulting, overall sales of smartphones in Russia in 2013 will reach 17 million units. Compared with 2012 the market will grow by 41%.
Currently, operators of mobile communication becomes especially important to develop the direction of sales of additional services. Mobile operators around the world turn to players who earn their television and music content, applications, mobile advertising. Mobile operators seek to motivate subscribers to use VAS-services. VAS-services customers are both private and corporate clients.
Estimated J'son & Partners Consulting, carrier mobile content market in Russia in 2013 will be about 63 billion rubles, of which about half are music category and RBT-services.
Projected J'son & Partners Consulting, carrier mobile content market in 2016 will reach 77 billion rubles. The highest growth rates experts J'son & Partners Consulting expect in the segment "mobile TV and video."
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