7/26/16

Samsung Brings Virtual Reality to Lollapalooza’s 25th Anniversary

As the Official Virtual Reality and Mobile Partner, Samsung will Reward Festival-Goers with New, Immersive Experiences, VIP Access for Samsung Galaxy Owners and Offer Gear 360 for Purchase

NEW YORK--(BUSINESS WIRE)--Samsung Electronics America, Inc. returns to Lollapalooza to amplify the festival experience for music fans, bringing a host of new, immersive experiences grounded in virtual reality (VR), fun games, giveaways and more throughout the 4-day weekend. Galaxy owners will have the opportunity to gain VIP access to The Galaxy Lounge for an unforgettable view of the Samsung Main Stage.

As part of the collaboration, Samsung will offer a limited quantity of Samsung Gear 360, an affordable, high-resolution camera developed for Creators to create their own 360-degree VR videos, for purchase exclusively on-site at Lollapalooza for $349.99. Details about additional availability of the product will follow later in the year. For more information about Gear 360, please visit www.samsung.com/gear360.

“Lollapalooza is an excellent opportunity for us to connect fans to their favorite music using our mobile and VR technology,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “We are thrilled to partner with the festival in this unique way, delivering new possibilities in content creation and content consumption through Samsung products, and allowing fans to have a deeper connection to our brand.”

Throughout the weekend, festival-goers will be able to interact with Samsung in several ways:

VR-Palooza

This year, Samsung is introducing VR-Palooza, an interactive and entertaining VR experience where festival-goers can livestream musical performances from the Samsung Stage using Samsung Gear VR powered by Oculus, and participate in all-new 360-degree VR experiences, including 4D VR surfing, skateboarding and hot air balloon attractions.

The Galaxy Lounge

The Galaxy Lounge near the Samsung Stage will be the ultimate VIP experience for Galaxy owners, featuring a series of surprise appearances, pop-up performances and meet & greets with the latest Samsung technology at the core of the experience.

Samsung Pay Vending Machines

The Samsung Pay vending machine, located in VR-Palooza, will reward Samsung Pay users with a chance to win upgrades and perks to their festival experience – including festival gear, Samsung products, and more. Samsung Pay is the most widely accepted mobile payment system helping customers slim down their wallets.

Lollapalooza in New York City

For fans not in Chicago, Samsung 837 will host an immersive experience in New York City featuring a special performance on Thursday, July 26 with Years & Years, a band also performing at the festival. The evening will feature Chicago-inspired eats, exclusive VR content focusing on the 25-year history of Lollapalooza and streams of performances from the Samsung Stage at Lollapalooza in VR.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

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