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Samsung Explains Why It’s Betting on ‘Experiential’ Marketing

Marc Mathieu, CMO of Samsung Electronics America, joined the WSJ Media Mix podcast

In an era when many consumers are actively trying to avoid advertising, marketers are increasingly searching for other ways to reach customers.

That’s one of the reasons Samsung is increasingly turning to “experiential” marketing and social media, according to Marc Mathieu, chief marketing officer at Samsung Electronics America.

“Marketing used to be about creating a myth and telling it, and now it’s about finding a truth and sharing it,” Mr. Mathieu said on this week’s WSJ Media Mix podcast.

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