Samsung is becoming a victim of unnecessary media hype

Samsung has had to predictably deal with a lot of bad press after it confirmed the Galaxy Note 7′s battery cell defect earlier this month and issued a global recall for the handset. Nobody was expecting Samsung’s new flagship handset to quite literally crash and burn merely weeks after it was released across the globe. Prior to Samsung’s admission of the issue, there were multiple reports of the Galaxy Note 7 exploding while being charged. Hundreds of Galaxy Note 7 units across the globe suffered the same fate as Samsung decided to voluntarily replace more than 2.5 million units shipped since launch. The media has highlighted developments on a daily basis but an argument can be made that Samsung is now a victim of unnecessary media hype.

The media does deserve credit since it highlighted the problem in the first place. Many rubbished the initial reports as isolated incidents but it was only after consistent reports did people start to believe that something might actually be wrong with the new flagship. Samsung soon confirmed the battery cell defect officially and the rest, as they say, is history. So while one can criticize the media now for unnecessarily hyping up the matter to an unbearable extent its contribution can not go unnoticed as well.

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