Nokia Snake game inspires human snake

The making of Snakes Subsonic for N-Gage viral campaign

Snake, the most iconic mobile game franchise of all time, was the inspiration behind what could be arguably the world’s longest human snake. The streets of Lisbon, Portugal set the scene for the stop-motion film titled ‘Get out and play’ where more than one thousand volunteers took part in forming the famous snake.

The film begins with a young man sitting down for breakfast when he suddenly becomes part of a human snake game. While making angular movements throughout his neighborhood, he runs into people on the streets that then join the rapidly-growing snake. As he continues his journey, the snake grows substantially to include a flying cheerleader, a postal worker, office staff and many others.

The idea behind the film was to bring the playfulness and ease-of-use of the latest Snake incarnation to life. To accomplish this, the creative team sought inspiration from home-made stop-motion animations. With the create-it-yourself spirit of the internet, the film was shot frame by frame in stop-motion without digital effects.

“It is the simplicity of gameplay that first made Snake ideal for mobile phones,” said Oskar Bård, director of HobbyFilm. “Stop-motion animations are very basic and you can make extraordinary things happen without a lot of digital tinkering. The same concept applies to the new Snakes Subsonic for N-Gage.”

Snake first came to the market in the late 1970s and its popularity grew in the late 1990s with integration into Nokia mobile phones. A handful of Snakes products have since been released for Nokia devices and the improved 3D version Snakes Subsonic is now available through the new N-Gage mobile games service at http://www.n-gage.com

“Snakes Subsonic delivers the next evolution in mobile puzzle games,” said Dr Mark Ollila, head of games publishing, Nokia. “It’s an exciting combination of accessible gameplay fused with stylized presentation, resulting in a rollercoaster ride in puzzle solving unlike anything else on mobile.”

View the Snakes Subsonic film and the full behind-the-scenes story at http://www.get-out-and-play.com