Ruckus Wireless Helps Operators Reach Profitability Faster With First End-to-End Smart Wi-Fi Broadband Access System
New Model for Wireless Broadband Access Leverages Smarter Wi-Fi to Enable a 5-Fold Reduction in Capital Cost of Coverage and a 30-Fold Reduction in the Cost of Incremental Capacity.
SUNNYVALE, Calif. -- A Wi-Fi technology pioneer and recognized leader in carrier Wi-Fi applications, Ruckus Wireless introduced the industry's first complete, end-to-end managed, wireless broadband access (WBA) solution that gives service providers a cost-effective, "build-as-you-grow" model for offering broadband data services in developing urban environments at a fraction of the cost of alternative approaches.
Designed to let operators quickly deploy reliable wireless coverage and capacity at the lowest possible cost per bit, the Ruckus WBA solution addresses the massive opportunity for high-speed data services that WiMAX cannot due to huge start up cost and deployment complexity. Built on next generation Smart Wi-Fi technologies, the Ruckus solution offers service providers a 5x reduction in capital costs for initial coverage and a 30x reduction in the cost of incremental capacity.*
"Delivering WiMAX performance and reliability at Wi-Fi prices with technology that's ready today is something this market has been waiting for," said Ken Biba, co-Founder and CTO of Novarum, a strategic consulting and analysis firm for the wireless broadband industry. "Introducing an end-to-end Wi-Fi solution that can deliver such capabilities will change the broadband wireless landscape"
The Ruckus WBA solution includes outdoor mesh APs, customer premises equipment (CPE), a new line of smart Wi-Fi backhaul systems and system-wide remote management.
Ruckus has combined high-speed 802.11n technology with its patented, state-of-the-art intelligent antenna designs and innovative dynamic beamforming software to overcome interference problems that have plagued many outdoor Wi-Fi networks, delivering more extensive, stable coverage than conventional outdoor Wi-Fi systems. The Ruckus dynamic antenna system also enables more efficient spatial reuse in wireless mesh networks - by varying the direction of each packet transmission, adjacent mesh APs often can transmit simultaneously on the same channel thereby maximizing network capacity.
Ruckus Smart Mesh networking routes traffic over wired and wirelessly meshed APs, using the highest performing path in real time. It allows APs to be aggregated over gigabit Ethernet for capacity without the overhead of additional mesh hops. A departure from traditional broadband access solutions that blanket large geographies with expensive access and backhaul equipment that takes years to deploy, the Ruckus WBA solution lets operators speed their time to revenue and profit by incrementally building out their infrastructure from concentrated areas where people eat, shop, live or congregate. APs can be added quickly to increase capacity as business grows, enabling providers to:
•Deploy infrastructure in months, not years
•Incremental, not blanket coverage and excess capacity
•Reduce CAPEX from billions to millions
•Realize faster time to revenue
•Reduce operational expense by an order of magnitude
End-to-End Wi-Fi Broadband Access Enables Faster Time to Profits
WiNet Broadband, a leading broadband operator in Asia Pacific, is currently deploying a Ruckus WBA infrastructure including ZoneFlex 802.11n and 802.11g mesh access points, in-building CPE, and point-to-point backhaul nodes to deliver wireless service to its customers throughout Malaysia. WiNet plans to deploy 4,000 nodes by the end of 2010 and is targeting to attract 250,000 subscribers by the end of 2010 and one million over the next three years. The company plans to invest over US$280 million in wireless broadband services over the next 10 years.
"We see huge cost savings and much faster time to profit using Smart Wi-Fi to deliver a reliable broadband service to subscribers," said Bruce Bateman, chief operating officer at WiNet. "Advances in Wi-Fi that extend signal range, reduce backhaul cost and provide adaptive, self-healing meshing are impossible to ignore. With Ruckus, we can now build out our infrastructure faster, on-demand, at a radically lower cost and with better performance and reliability."
"Tikona is building a large, multi-city network we call 'Wi-Bro' that leverages Smart Wi-Fi from Ruckus to provide reliable broadband wireless access," states Prakash Bajpai CEO of Tikona Digital Network, a leading innovator of wireless broadband services across India. "Ruckus Smart Wi-Fi technology is a viable option for wireless broadband access deployment. Tikona has now taken a leadership position using Smart Wi-Fi product and technology to deliver the next generation of broadband access services."
Triad Telecom, a leading broadband provider of voice over IP and Internet services, is using the Ruckus WBA solution to provide wireless access and long-range backhaul services to its customers throughout the United States. "Being able to use the unlicensed band more reliably to offer broadband services changes everything," said Don Annas, president of Triad Telecom.
"Up to now, we've had to cobble together point products from different companies and figure out how to efficiently manage it all - now we don't have to," said Annas. He noted that wireless backhaul typically represents 60 percent of Triad's total infrastructure cost. "Using the point-to-point 802.11n backhaul solution from Ruckus reduces this cost by nearly an order of magnitude," he said.
The Industry's First End-to-End Wireless Broadband Access Solution
The Ruckus WBA solution provides all the essential elements for building a robust wireless broadband access infrastructure, including customer premise equipment, meshed Wi-Fi access points, high-speed backhaul and local and remote Wi-Fi management. The Ruckus WBA solution includes the following products:
Meshed Access Network
•ZoneFlex 7762, a dual-band 802.11n Smart Wi-Fi outdoor access point
•ZoneFlex 2741, an 802.11g Smart Wi-Fi outdoor access point
High-Speed Wireless Backhaul
•ZoneFlex 7731, a new high-gain, point-to-point 802.11n (5GHz) backhaul system that extends Wi-Fi signals over kilometers at data rates up to 300 Mbps over a secure link. The ZoneFlex 7731 is IP-65 rated, operating at -40 degrees C - 65 degrees C (-40 degrees F - 149 degrees F) and features a dual-polarized directional antenna that delivers 14dBi of gain with a 30 degree beam width for simple positioning and aiming. Centrally managed by FlexMaster, the ZoneFlex 7731 features dynamic, performance-based channel selection, optimizing backhaul throughput in noisy environments
Customer Premises Equipment
•MediaFlex 2200, a purpose-built wireless gateway that reliably extends Wi-Fi signals indoors.
Remote Wi-Fi Service Management
•FlexMaster remote Wi-Fi systems management platform, enhanced for Wireless Broadband Access applications, allows network administrators to manage and control a network spanning multiple cities, ten of thousands of Access Points, and hundred of thousands of clients. From the Network Operations Center, administrators can centrally configure and monitor their network, manage and optimize network capacity, gain visibility to and enforce Service Level Agreements, and perform advanced troubleshooting. For example:
◦Graphical network topology view combined with real-time performance measurements leveraging Ruckus SpeedFlex(TM), lets administrators identify network bottlenecks quickly.
◦End-to-end view of network infrastructure, from the backhaul, through the mesh and access networks, down to the customer premise equipment, provides unparalleled visibility.
◦AP and client based reports and graphs provide actionable information about device uptime, throughput and throughput potential, airtime utilization, RSSI, number of clients, mesh hops, breadth, and physical distance, etc.
◦Comprehensive, customized reports and alarms enable administrators to perform proactive actions in their network.
◦Auto-provisioning of network infrastructure (e.g. mesh APs) simplifies network deployment and reduces total cost of ownership.
Opportunity to Deliver Broadband Access Abounds in Emerging Markets
"Service providers everywhere now view Wi-Fi as an essential service offering," said Selina Lo, president and CEO of Ruckus Wireless. "In emerging geographies where there remain huge opportunities for broadband access, rolling out fixed line or traditional wireless broadband technologies is often not possible or cost-prohibitive. We've delivered a one-of-a-kind solution to solve this problem that will fundamentally change the economics for delivering broadband data services in these markets."
According to a recent Gartner report entitled "Consumer Broadband, Global Penetration Rates and Growth Prospects" more than half (54% or 95 million) of the worldwide growth in consumer broadband connections will come from the emerging markets such as South East Asia, India, Latin America, Africa, the Middle East and Eastern Europe from 2007 to 2012.
Product Pricing and Availability
Available immediately, the Ruckus WBA solution includes the most comprehensive collection of affordable Wi-Fi products to address all aspects of building a high-capacity reliable wireless broadband infrastructure including customer premise equipment, wireless meshed 802.11g and 802.11n access, high performance 802.11n backhaul and system-wide Wi-Fi management.
With the launch of the Ruckus WBA solution, Ruckus Wireless is introducing the ZoneFlex 7731, a high-gain, point-to-point 802.11n (5GHz) access point that extends Wi-Fi signals over kilometers at data rates of up to 300 Mbps. The ZoneFlex 7731 is IP-65 rated, operating at -40 degrees C - 65 degrees C (-40 degrees F - 149 degrees F) and features a dual-polarized directional antenna that deliver 15dBi of gain with a 30 degree beam width for simple positioning and aiming. Available now, the ZoneFlex 7731 is priced at US $2,398 per pair.
About Ruckus Wireless, Inc.
Headquartered in Silicon Valley, Ruckus Wireless is a manufacturer of advanced "Smart Wi-Fi" technology and wireless LAN (WLAN) systems used by enterprises and carriers around the world. Ranked as the top telecom company in the 2009 Inc. 500 list and named a World Economic Forum Technology Pioneer, Ruckus has developed patented technology that uniquely extends signal range and allows for consistently reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. Its flagship product line, ZoneFlex, is the first centralized wireless LAN system to combine state-of-the-art Wi-Fi smart antenna arrays and wireless meshing to deliver maximum range and reliable performance at the lowest cost. Leading broadband operators use its MediaFlex multimedia routers to extend wireless digital services such as IPTV throughout subscribers' homes worldwide. Ruckus has raised approximately $51 million from premier investors such as Motorola, T-Ventures, Telus, Sutter Hill Ventures, Mitsui, Sequoia Capital and others. Ruckus Wireless is led by Ms Selina Lo, president and chief executive officer. For more information, visit Ruckus Wireless at http://www.ruckuswireless.com
SUNNYVALE, Calif. -- A Wi-Fi technology pioneer and recognized leader in carrier Wi-Fi applications, Ruckus Wireless introduced the industry's first complete, end-to-end managed, wireless broadband access (WBA) solution that gives service providers a cost-effective, "build-as-you-grow" model for offering broadband data services in developing urban environments at a fraction of the cost of alternative approaches.
Designed to let operators quickly deploy reliable wireless coverage and capacity at the lowest possible cost per bit, the Ruckus WBA solution addresses the massive opportunity for high-speed data services that WiMAX cannot due to huge start up cost and deployment complexity. Built on next generation Smart Wi-Fi technologies, the Ruckus solution offers service providers a 5x reduction in capital costs for initial coverage and a 30x reduction in the cost of incremental capacity.*
"Delivering WiMAX performance and reliability at Wi-Fi prices with technology that's ready today is something this market has been waiting for," said Ken Biba, co-Founder and CTO of Novarum, a strategic consulting and analysis firm for the wireless broadband industry. "Introducing an end-to-end Wi-Fi solution that can deliver such capabilities will change the broadband wireless landscape"
The Ruckus WBA solution includes outdoor mesh APs, customer premises equipment (CPE), a new line of smart Wi-Fi backhaul systems and system-wide remote management.
Ruckus has combined high-speed 802.11n technology with its patented, state-of-the-art intelligent antenna designs and innovative dynamic beamforming software to overcome interference problems that have plagued many outdoor Wi-Fi networks, delivering more extensive, stable coverage than conventional outdoor Wi-Fi systems. The Ruckus dynamic antenna system also enables more efficient spatial reuse in wireless mesh networks - by varying the direction of each packet transmission, adjacent mesh APs often can transmit simultaneously on the same channel thereby maximizing network capacity.
Ruckus Smart Mesh networking routes traffic over wired and wirelessly meshed APs, using the highest performing path in real time. It allows APs to be aggregated over gigabit Ethernet for capacity without the overhead of additional mesh hops. A departure from traditional broadband access solutions that blanket large geographies with expensive access and backhaul equipment that takes years to deploy, the Ruckus WBA solution lets operators speed their time to revenue and profit by incrementally building out their infrastructure from concentrated areas where people eat, shop, live or congregate. APs can be added quickly to increase capacity as business grows, enabling providers to:
•Deploy infrastructure in months, not years
•Incremental, not blanket coverage and excess capacity
•Reduce CAPEX from billions to millions
•Realize faster time to revenue
•Reduce operational expense by an order of magnitude
End-to-End Wi-Fi Broadband Access Enables Faster Time to Profits
WiNet Broadband, a leading broadband operator in Asia Pacific, is currently deploying a Ruckus WBA infrastructure including ZoneFlex 802.11n and 802.11g mesh access points, in-building CPE, and point-to-point backhaul nodes to deliver wireless service to its customers throughout Malaysia. WiNet plans to deploy 4,000 nodes by the end of 2010 and is targeting to attract 250,000 subscribers by the end of 2010 and one million over the next three years. The company plans to invest over US$280 million in wireless broadband services over the next 10 years.
"We see huge cost savings and much faster time to profit using Smart Wi-Fi to deliver a reliable broadband service to subscribers," said Bruce Bateman, chief operating officer at WiNet. "Advances in Wi-Fi that extend signal range, reduce backhaul cost and provide adaptive, self-healing meshing are impossible to ignore. With Ruckus, we can now build out our infrastructure faster, on-demand, at a radically lower cost and with better performance and reliability."
"Tikona is building a large, multi-city network we call 'Wi-Bro' that leverages Smart Wi-Fi from Ruckus to provide reliable broadband wireless access," states Prakash Bajpai CEO of Tikona Digital Network, a leading innovator of wireless broadband services across India. "Ruckus Smart Wi-Fi technology is a viable option for wireless broadband access deployment. Tikona has now taken a leadership position using Smart Wi-Fi product and technology to deliver the next generation of broadband access services."
Triad Telecom, a leading broadband provider of voice over IP and Internet services, is using the Ruckus WBA solution to provide wireless access and long-range backhaul services to its customers throughout the United States. "Being able to use the unlicensed band more reliably to offer broadband services changes everything," said Don Annas, president of Triad Telecom.
"Up to now, we've had to cobble together point products from different companies and figure out how to efficiently manage it all - now we don't have to," said Annas. He noted that wireless backhaul typically represents 60 percent of Triad's total infrastructure cost. "Using the point-to-point 802.11n backhaul solution from Ruckus reduces this cost by nearly an order of magnitude," he said.
The Industry's First End-to-End Wireless Broadband Access Solution
The Ruckus WBA solution provides all the essential elements for building a robust wireless broadband access infrastructure, including customer premise equipment, meshed Wi-Fi access points, high-speed backhaul and local and remote Wi-Fi management. The Ruckus WBA solution includes the following products:
Meshed Access Network
•ZoneFlex 7762, a dual-band 802.11n Smart Wi-Fi outdoor access point
•ZoneFlex 2741, an 802.11g Smart Wi-Fi outdoor access point
High-Speed Wireless Backhaul
•ZoneFlex 7731, a new high-gain, point-to-point 802.11n (5GHz) backhaul system that extends Wi-Fi signals over kilometers at data rates up to 300 Mbps over a secure link. The ZoneFlex 7731 is IP-65 rated, operating at -40 degrees C - 65 degrees C (-40 degrees F - 149 degrees F) and features a dual-polarized directional antenna that delivers 14dBi of gain with a 30 degree beam width for simple positioning and aiming. Centrally managed by FlexMaster, the ZoneFlex 7731 features dynamic, performance-based channel selection, optimizing backhaul throughput in noisy environments
Customer Premises Equipment
•MediaFlex 2200, a purpose-built wireless gateway that reliably extends Wi-Fi signals indoors.
Remote Wi-Fi Service Management
•FlexMaster remote Wi-Fi systems management platform, enhanced for Wireless Broadband Access applications, allows network administrators to manage and control a network spanning multiple cities, ten of thousands of Access Points, and hundred of thousands of clients. From the Network Operations Center, administrators can centrally configure and monitor their network, manage and optimize network capacity, gain visibility to and enforce Service Level Agreements, and perform advanced troubleshooting. For example:
◦Graphical network topology view combined with real-time performance measurements leveraging Ruckus SpeedFlex(TM), lets administrators identify network bottlenecks quickly.
◦End-to-end view of network infrastructure, from the backhaul, through the mesh and access networks, down to the customer premise equipment, provides unparalleled visibility.
◦AP and client based reports and graphs provide actionable information about device uptime, throughput and throughput potential, airtime utilization, RSSI, number of clients, mesh hops, breadth, and physical distance, etc.
◦Comprehensive, customized reports and alarms enable administrators to perform proactive actions in their network.
◦Auto-provisioning of network infrastructure (e.g. mesh APs) simplifies network deployment and reduces total cost of ownership.
Opportunity to Deliver Broadband Access Abounds in Emerging Markets
"Service providers everywhere now view Wi-Fi as an essential service offering," said Selina Lo, president and CEO of Ruckus Wireless. "In emerging geographies where there remain huge opportunities for broadband access, rolling out fixed line or traditional wireless broadband technologies is often not possible or cost-prohibitive. We've delivered a one-of-a-kind solution to solve this problem that will fundamentally change the economics for delivering broadband data services in these markets."
According to a recent Gartner report entitled "Consumer Broadband, Global Penetration Rates and Growth Prospects" more than half (54% or 95 million) of the worldwide growth in consumer broadband connections will come from the emerging markets such as South East Asia, India, Latin America, Africa, the Middle East and Eastern Europe from 2007 to 2012.
Product Pricing and Availability
Available immediately, the Ruckus WBA solution includes the most comprehensive collection of affordable Wi-Fi products to address all aspects of building a high-capacity reliable wireless broadband infrastructure including customer premise equipment, wireless meshed 802.11g and 802.11n access, high performance 802.11n backhaul and system-wide Wi-Fi management.
With the launch of the Ruckus WBA solution, Ruckus Wireless is introducing the ZoneFlex 7731, a high-gain, point-to-point 802.11n (5GHz) access point that extends Wi-Fi signals over kilometers at data rates of up to 300 Mbps. The ZoneFlex 7731 is IP-65 rated, operating at -40 degrees C - 65 degrees C (-40 degrees F - 149 degrees F) and features a dual-polarized directional antenna that deliver 15dBi of gain with a 30 degree beam width for simple positioning and aiming. Available now, the ZoneFlex 7731 is priced at US $2,398 per pair.
About Ruckus Wireless, Inc.
Headquartered in Silicon Valley, Ruckus Wireless is a manufacturer of advanced "Smart Wi-Fi" technology and wireless LAN (WLAN) systems used by enterprises and carriers around the world. Ranked as the top telecom company in the 2009 Inc. 500 list and named a World Economic Forum Technology Pioneer, Ruckus has developed patented technology that uniquely extends signal range and allows for consistently reliable distribution of delay-sensitive multimedia content and services over standard 802.11 Wi-Fi. Its flagship product line, ZoneFlex, is the first centralized wireless LAN system to combine state-of-the-art Wi-Fi smart antenna arrays and wireless meshing to deliver maximum range and reliable performance at the lowest cost. Leading broadband operators use its MediaFlex multimedia routers to extend wireless digital services such as IPTV throughout subscribers' homes worldwide. Ruckus has raised approximately $51 million from premier investors such as Motorola, T-Ventures, Telus, Sutter Hill Ventures, Mitsui, Sequoia Capital and others. Ruckus Wireless is led by Ms Selina Lo, president and chief executive officer. For more information, visit Ruckus Wireless at http://www.ruckuswireless.com
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