Motorola Wins OMMA Awards for Innovative Advertising in HKIA
Mobile communications giant Motorola was bestowed with two awards at the 2007 OMMA Awards in New York recently to commemorate its creativity with the multimedia wall of advertising that it installed earlier this year at the new Sky Plaza terminal at Hong Kong International Airport.
This initiative, which his part of a campaign that integrates mobile advertising, out-of-home, TV spots and Bluetooth technology, allowed Motorola to bag the “Best Wireless Campaign” and “Creative Breakthrough” awards.
Developed by Ogilvy & Mather Asia Pacific and The Hyperfactory, the “Say Goodbye” campaign featured two large LCD screens and five billboards that instantly displayed images and messages sent by airport visitors to a special phone number. The screens were also utilized to show existing Motorola TV commercials and greetings from Motorola brand ambassadors David Beckham and Jay Chou. Visitors to the airport were also able to download a special greeting video from Motorola by enabling Bluetooth technology on their mobile phones.
“With the Motorola interactive wall, for the first time we allowed people to participate in a campaign with their mobile phone, while demonstrating that marketing via the mobile handset can extend beyond the device itself. This award underscores the fact that mobile is a medium that can add power and reach to any online marketing campaign,” said Ian Chapman-Banks, VP, Marketing, Asia Pacific Mobile Devices for Motorola.
The goal of the OMMA Awards is to offer insight and vision on what is truly possible using the online arena and to illuminate those who continue to stretch the boundaries of online advertising creative. The OMMA Awards set the gold standard for creative excellence in the interactive industry.
source
This initiative, which his part of a campaign that integrates mobile advertising, out-of-home, TV spots and Bluetooth technology, allowed Motorola to bag the “Best Wireless Campaign” and “Creative Breakthrough” awards.
Developed by Ogilvy & Mather Asia Pacific and The Hyperfactory, the “Say Goodbye” campaign featured two large LCD screens and five billboards that instantly displayed images and messages sent by airport visitors to a special phone number. The screens were also utilized to show existing Motorola TV commercials and greetings from Motorola brand ambassadors David Beckham and Jay Chou. Visitors to the airport were also able to download a special greeting video from Motorola by enabling Bluetooth technology on their mobile phones.
“With the Motorola interactive wall, for the first time we allowed people to participate in a campaign with their mobile phone, while demonstrating that marketing via the mobile handset can extend beyond the device itself. This award underscores the fact that mobile is a medium that can add power and reach to any online marketing campaign,” said Ian Chapman-Banks, VP, Marketing, Asia Pacific Mobile Devices for Motorola.
The goal of the OMMA Awards is to offer insight and vision on what is truly possible using the online arena and to illuminate those who continue to stretch the boundaries of online advertising creative. The OMMA Awards set the gold standard for creative excellence in the interactive industry.
source
Posts
No comments: