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Mitac to launch its first GPS-enabled 3G handset in 4Q

Taiwan PND vendor Mitac International plans to launch its first GPS-enabled 3G handset in the fourth quarter of this year, according to company sources, who also added that the forthcoming 3G handset will be built using the Qualcomm handset platform.

Mitac' s Mio-branded 3G handset is expected to take on Garmin's Nuvifone 3G handset, which is also expected to be available in the North American market starting in the fourth quarter, said market sources.

As part of the company efforts to venture into the GPS handset segment, Mitac on July 7 released ts Mio own-brand double-sided, GPS-enabled handset, the Leap K1, in the Taiwan market. The Leap K1 will be followed soon by another GPS handset, the Leap G50. Mitac unveiled the K1 and G50 at Computex 2008.

Meanwhile, Mitac also unveiled five models of its Moov-series PNDs for the second half of this year, including the Moov 330,350 and 370 which will have a 4.3-inch display, as well as the Moov 200 and 210, which will come with a 3.5-inch display.

In other news, company president Billy Ho admitted that sales of its PND products suffered a setback in the first half of this year due largely to weakened consumer demand.

The Chinese-language Commercial Times estimated that Mitac shipped about 2.4 million PND products in the first half, down 20% on year, as Mitac did not provide the figures of its PND shipments for the January-June period.

Mitac's shipment target of PND products for 2008 has remained unchanged, with the shipment ratio of the first to second halves to be 3:7 compared to 4:6 in 2007, Ho noted.


Mio-branded, double-sided GPS handset, the Leap K1 from Mitac

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