HTC Droid Incredible carries US$163.35 bill of materials, says iSuppli
The HTC Droid Incredible smartphone carries a bill of materials (BOM) of US$163.35, according to iSuppli.
"The Droid Incredible could have been dubbed the 'Nexus Two' given its similarity to HTC's Nexus One introduced early this year," observed Andrew Rassweiler, director and principal analyst and teardown services manager for iSuppli. "Indeed, the phones are very similar in terms of costs and features, with the main difference being the Incredible's support for the CDMA air standard used by carrier Verizon in the United States."
The Nexus One's BOM amounted to US$174.15, based on iSuppli's January pricing estimate, very close to the current materials cost for the Incredible. The centerpiece of both phones is an advanced AMOLED display. Both phones also share a common electronic design based on Qualcomm's 1GHz Snapdragon baseband processor. Finally, the Incredible and Nexus One both integrate a class-leading density, at 4Gb, of Mobile DDR DRAM to support the processor.
Beyond the use of CDMA in the Incredible, only a few other differences distinguish the phone from the Nexus One. The Incredible, for one, uses an optical track pad, as opposed to the trackball on the Nexus One. Furthermore, the Incredible employs HTC's Sense User Interface (UI) overlay, whereas the Nexus uses the generic Android UI.
When the US$8.90 manufacturing cost is added in, the combined BOM and production expense for the Incredible amounts to US$172.25.
Please note that iSuppli's teardown assessment accounts only for hardware and manufacturing costs, and does not take into consideration other expenses such as software, licensing, and royalties.
Qualcomm, Samsung and Hynix lead the BOM parade
The most expensive section of the Incredible is the baseband/applications processor, at a cost of US$31.40, and accounting for 19.2% of the smartphone's total BOM. This section is dominated by Qualcomm's baseband IC, which includes the Snapdragon processor.
Coming in at a close second in terms of expense is the display and touch screen section at a cost of US$31.20, or 19.1% of the BOM. The AMOLED display portion of this subsystem is supplied by Samsung Mobile Display.
Next in the ranking is the memory section, at a cost of US$29.80 and accounting for 18.2% of the BOM. In the individual Incredible phone unit torn down by iSuppli, this section consists of NAND flash memory and mobile Double DDR DRAM from Samsung Electronics and more NAND from Hynix Semiconductor. However, iSuppli believes that HTC is likely using additional sources of supply for these commodity memory parts.
Broadcom, Texas Instruments and Atmel get Incredible wins
Other major functional sections and suppliers include:
The Bluetooth/WLAN section, at a cost of US$8.45 or 5.2% of the BOM, featuring a Broadcom chip that combines Bluetooth, FM and WLAN support.
The power management section, with an expense of US$7.25 and amounting to 4.4% of the BOM, including semiconductors from Qualcomm and Texas Instruments.
The user interface functions, costing US$5.55 and accounting for 3.4% of the BOM, featuring an Atmel touchscreen controller, an Asahi Kasei Microdevices (AKM) electronic compass and a Bosch Sensortec GMBH accelerometer.
The Radio Frequency (RF) transceiver section, with a cost of US$5 and representing 3.1% of the BOM, centered on a single-chip RF device from Qualcomm.
The power amplifier section, at a cost of US$2.60 and BOM share of 1.6%, featuring two transmit modules from Avago Technologies and TriQuint Semiconductor.
"The Droid Incredible could have been dubbed the 'Nexus Two' given its similarity to HTC's Nexus One introduced early this year," observed Andrew Rassweiler, director and principal analyst and teardown services manager for iSuppli. "Indeed, the phones are very similar in terms of costs and features, with the main difference being the Incredible's support for the CDMA air standard used by carrier Verizon in the United States."
The Nexus One's BOM amounted to US$174.15, based on iSuppli's January pricing estimate, very close to the current materials cost for the Incredible. The centerpiece of both phones is an advanced AMOLED display. Both phones also share a common electronic design based on Qualcomm's 1GHz Snapdragon baseband processor. Finally, the Incredible and Nexus One both integrate a class-leading density, at 4Gb, of Mobile DDR DRAM to support the processor.
Beyond the use of CDMA in the Incredible, only a few other differences distinguish the phone from the Nexus One. The Incredible, for one, uses an optical track pad, as opposed to the trackball on the Nexus One. Furthermore, the Incredible employs HTC's Sense User Interface (UI) overlay, whereas the Nexus uses the generic Android UI.
When the US$8.90 manufacturing cost is added in, the combined BOM and production expense for the Incredible amounts to US$172.25.
Please note that iSuppli's teardown assessment accounts only for hardware and manufacturing costs, and does not take into consideration other expenses such as software, licensing, and royalties.
Qualcomm, Samsung and Hynix lead the BOM parade
The most expensive section of the Incredible is the baseband/applications processor, at a cost of US$31.40, and accounting for 19.2% of the smartphone's total BOM. This section is dominated by Qualcomm's baseband IC, which includes the Snapdragon processor.
Coming in at a close second in terms of expense is the display and touch screen section at a cost of US$31.20, or 19.1% of the BOM. The AMOLED display portion of this subsystem is supplied by Samsung Mobile Display.
Next in the ranking is the memory section, at a cost of US$29.80 and accounting for 18.2% of the BOM. In the individual Incredible phone unit torn down by iSuppli, this section consists of NAND flash memory and mobile Double DDR DRAM from Samsung Electronics and more NAND from Hynix Semiconductor. However, iSuppli believes that HTC is likely using additional sources of supply for these commodity memory parts.
Broadcom, Texas Instruments and Atmel get Incredible wins
Other major functional sections and suppliers include:
The Bluetooth/WLAN section, at a cost of US$8.45 or 5.2% of the BOM, featuring a Broadcom chip that combines Bluetooth, FM and WLAN support.
The power management section, with an expense of US$7.25 and amounting to 4.4% of the BOM, including semiconductors from Qualcomm and Texas Instruments.
The user interface functions, costing US$5.55 and accounting for 3.4% of the BOM, featuring an Atmel touchscreen controller, an Asahi Kasei Microdevices (AKM) electronic compass and a Bosch Sensortec GMBH accelerometer.
The Radio Frequency (RF) transceiver section, with a cost of US$5 and representing 3.1% of the BOM, centered on a single-chip RF device from Qualcomm.
The power amplifier section, at a cost of US$2.60 and BOM share of 1.6%, featuring two transmit modules from Avago Technologies and TriQuint Semiconductor.
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