The strategy of "One Sony» will cost $ 926 million and 10,000 jobs

Came into the position of Executive Director of Sony Kaji Hirai (Kaz Hirai) has announced its vision for further development of the company. As expected in the near future Sony will begin a large-scale restructuring, aimed at changing the course of the company, which brought her to the losses. The past fiscal year 2011 was $ 6.4 billion loss. In order to overcome the situation a new CEO intends to significantly reduce the company's staff, whose bureaucratic noted repeatedly - were dismissed in 2012 will be 10,000 people. Some of them will be transferred to other units within the corporate restructuring and the sale of its individual parts. expected and very impressive cost of changing the structure and policies. In the 2012 fiscal year is expected to spend 75 billion yen (about 926 million dollars), but after March 31, 2013 will cost more. The new strategy of the company was named "One Sony» (One Sony). In addition to layoffs and the transfer of business on the side will change the direction of investments, concentrating on the basic branches of the company. For those of Kaji Hirai Sony has identified the gaming industry, digital graphics and mobile direction. Also in 2012 the company will endeavor to change the situation in the television business, which for several years is not profitable. We already know that Sony representatives are negotiating the transfer of units engaged in manufacture of LCD displays, small and medium sizes. Also, the corporation will pay considerable attention to emerging markets - such as Mexico and India.