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Retail MTS in 2012, two and a half times increased sales through the Internet


MTS retail network to increase sales through the online store is 2.5 times up to 2012, compared with the previous year due to the growth of mobile Internet users, and the overall growth of the market of online trading in Russia.

Phone sales through the online store for the year increased by 2.5 times, which accounted for 89% of online sales of the retail network in terms of money. The share in the total number of smartphones sold through online mobile phone shop in the hardware units was 50% in total revenue - 82%. Average price sold in the online store phone was 8200 rubles - this is twice the average price of phones sold in offline.

The share of portable devices (tablets, laptops, cameras) accounted for about 10% of turnover, sales of these devices has increased over the past year by 3.2 times.

Among the regions where people are most actively practiced online shopping - the Volga region (22% of the total turnover of the online store), Moscow and Moscow region (21%), South (15%), the Urals (13%), North West (11 %), Siberia - 8%.

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