VimpelCom Ltd., the country’s third-largest wireless carrier, said Tuesday it resumed sales of Samsung products, citing the brand’s popularity among data-consuming users. No. 2 MegaFon PJSC, which joined VimpelCom in a boycott last year, hasn’t made peace but told Bloomberg News it’s discussing co-operation with Samsung and other vendors.
The boycott began in May 2015, shortly after Russia’s biggest mobile carrier, Mobile TeleSystems PJSC, began selling Samsung phones at lower prices, taking advantage of volume discounts the others couldn’t match. VimpelCom’s Russian unit, which operates more than 3,000 stores in the country, stopped buying Samsung devices, as did MegaFon and a retailer jointly owned by the two carriers, Euroset.
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